Copywriting
Copywriting is now outstanding and it is one of the most lucrative in this digital age. It takes creativity and strategy to craft out compelling messages that can make people to give in to action.
If you are looking for a way to start earning as a copywriter, by seeing yourself work with companies, you are in the right place. Here is how you can leverage your copywriting skills into a career.
Knowledge Of Copywriting: Do you have the art of Persuasion?
As a copywriter you must have a purpose unlike creative writing, which focuses on storytelling. Copywriting is the ability to influence a behaviour. It could be through this methods.
*. Advertising Copy; through (Facebook ads, Google ads)
Website Copy: (Home Pages, Landing Pages or Product Description)
Email Writing: ( Promotional emails or Newsletter)
Social Media Post: You aim at increasing engagement.
Now note this: For you to succeed in this digital business, you need to know the psychology of the people you are targeting and understand what motivates them.
Companies Need Copywriters: Here I will tell you why companies need Copywriters.
Due to the increase of digital marketing, companies are in need of fresh, engaging and persuasive content
Business rely on companies for:
Crafting quality product description that can convert (1)
To be able to write on landing pages that can lead the visitors to purchase.
Create ad copy that can maximize Roi
Develope emails campaign that can be able to nurture leads into customers.
A business’s success is mostly tied to how good it communicates its value, this is where Copywriting comes in.companies strive to connect with their audience, this is where they look for skilled copywriter.
How To Position Yourself To The Company:
For you to secure yourself gigs with companies, you have to position yourself as a professional, now here is how you do it.
A) Build A Portfolio
Your portfolio is your key point to succeed. You can start by creating samples, like offering to do free work to your friends and small business. Here is what is needed.
A) Product Description
B) Email Campaigns
C) Ad Copy
D) Website Copy
Diverse portfolio shows your ability to handle different types of copy which helps you attract clients from various industries.
Develop A Niche:
Developing a niche can help you stand out. For instance you are an expert in e-commerce, Saas (Software as a service) copy, or health and wellness marketing. You being specialised helps you become the go- to expert in that area.
C) Freelance Platforms and job boards;
Many industries hire freelance Copywriters for their ongoing projects. Websites like Upwork, Fiver. Freelance offers a lot of opportunities. If you go to Problogger, Copy Blogger Jobs they post Copywriting jobs regularly.
LinkedIn is an invaluable tool in communicating with marketing managers, business owners and other staffs that makes decision in the company that you are applying to work for.
Learn These Three Types Of Copywriting
A) A Freelance Copywriting; This gives you the flexibility to work for some many companies simultaneously. You can set your rates, choose your projects, and build long-term relationships with clients. Some will hire you for a particular project while others will choose to retain you for on coming projects.
B) In-House Copywriting; This kind of freelance work for one company whether you are hired as a full time or part time, your job is to handle all the companies copy needs, from email marketing to product launch
Agency Copywriting: Agencies hire copy writer to handle copy for their clients. This can be an exposure for you to so many companies and industries. Agency copy can be fast-paced, it’s a fast way to grow your portfolio quickly.
Potential Earnings(How Much Can You Make)
It varies from your experience, industry and the type of work. Check this break down.
Freelance Copywriters; They can start from 30$ to 50$ per hour but if you are an experienced copy, you can rate up to 100$ per hour. Sales pages and email sequences can fetch you higher fees due to their importance to the client revenue.
In-house Copywriters; Their salaries rages from $40.000 to $80.000 annually. All these depends on the industry and location. Senior Copywriters and content strategist may earn more.
Agency Copywriters; Copywriters working for agencies earn a fixed salary which ranges from $45.000 to $90.000 per year, depending on experience and the size of the industry.
Tips For You To Succeed
Stay updated with trends
Continuously improve your skills
Be open for feedback
Copywriting offers a unique blend of creativity and strategy,companies are willing to pay for it. If you’re looking for freelance gigs, an in-house role, or work with an agency, the opportunities are there. Your strong portfolio, skills, and your strategic networking, you can build a profitable career as a copywriter. Start today, and turn your words into revenue.
You are free to use this blog as a foundation and if you need more explanation write in the comment section and follow my Telegram channel @movosite.com